Why Practices Should Consider Offering Specialty Contact Lenses
Offering specialty contact lenses enable practitioners to be perceived as a provider of cutting-edge care, plus it can help a practice’s bottom line, according to a recent article. The authors noted that specialty lenses enable a practice to invest in an identity as contact lens experts. High-oxygen materials combined and unique manufacturing techniques enable practitioners to employ specialty contact lenses in many new and innovative ways.
However, before proceeding, it is important to carefully consider the financial implications to see if such a move makes sense for your practice. If you decide to proceed, you will find that contact lens patients are more apt to develop a relationship with your office vs those who wear spectacles. One study found that offering specialty contact lenses can lead to 60% more revenue than offering spectacles only.
You can read more here.
Quinn T. What’s Special About Specialty Lenses? Contact Lens Spectrum. September 2018.