Marketing

One of the biggest challenges of healthcare marketing is advertisement saturation. On any given webpage, users are faced with a multitude of ads vying for their attention; many go unnoticed. But you can use these unnoticed ads to your advantage by offering ads that are higher quality.

Beyond what your practice can offer, you must look at what you can offer the user of your website. Techniques to try include:

1. Targeting advertising, which allows you to target users based on…


View Conference Coverage

Take a look at some of our conference coverage, visit our roundup section.

Conference Roundup

  1. Oct 08, 2018

How to Develop and Grow Your Referral Network

“Communication is key to successful co-management in eye care,” explained Walter O. Whitley, OD, MBA, FAAO, director of optometric services at Virginia Eye Consultants, during  OSN New York 2018. He reviewed specific tactics and strategies. 

1.  Develop and grow your referral network by…

Journal Scan

  1. May 23, 2019

Building Trust, Delivering Value Keys to Refractive Surgery Growth

For the third year in a row there has been considerable growth in the refractive surgery space, according to an article in Ophthalmology Management. Greg Parkhurst, MD, FACS, outlines five ways the specialty has grown: