Marketing
One of the biggest challenges of healthcare marketing is advertisement saturation. On any given webpage, users are faced with a multitude of ads vying for their attention; many go unnoticed. But you can use these unnoticed ads to your advantage by offering ads that are higher quality.
Beyond what your practice can offer, you must look at what you can offer the user of your website. Techniques to try include:
1. Targeting advertising, which allows you to target users based on…
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Videos
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Jan 07, 2019
Why Patient Education Is Critical To Patient Care
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Jan 02, 2019
e-Marketing for the Eye Care Professional
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Dec 26, 2018
4 Key Ophthalmology Marketing Trends
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Dec 17, 2018
What Every Doctor's Website Should Have
Conference Roundup
- Oct 08, 2018
How to Develop and Grow Your Referral Network
“Communication is key to successful co-management in eye care,” explained Walter O. Whitley, OD, MBA, FAAO, director of optometric services at Virginia Eye Consultants, during OSN New York 2018. He reviewed specific tactics and strategies.
1. Develop and grow your referral network by…
Journal Scan
- May 23, 2019
Building Trust, Delivering Value Keys to Refractive Surgery Growth
For the third year in a row there has been considerable growth in the refractive surgery space, according to an article in Ophthalmology Management. Greg Parkhurst, MD, FACS, outlines five ways the specialty has grown:
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Trending Topics
- Dec 14, 2019
Overcoming Oversaturation
One of the biggest challenges of healthcare marketing is advertisement saturation. On any given webpage, users are faced with a multitude of ads vying for their attention; many go unnoticed. But you can use these unnoticed ads to your advantage by offering ads that are higher…
