Marketing
Popular ophthalmology-related social media accounts (Instagram, Twitter, and Youtube) often create educational posts providing a valuable platform for delivering accurate information to the ophthalmology community, according to a presentation at the 2021 ASCRS Annual Meeting.
Researchers identified US-based accounts with over 10,000 followers on Instagram, 5000 followers on Twitter, and 5000 followers on Youtube; board certification and trainee status were verified for practicing ophthalmologists and residency or fellowship accounts,…
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Videos
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Jan 07, 2019
Why Patient Education Is Critical To Patient Care
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Jan 02, 2019
e-Marketing for the Eye Care Professional
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Dec 26, 2018
4 Key Ophthalmology Marketing Trends
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Dec 17, 2018
What Every Doctor's Website Should Have
Conference Roundup
- Jul 25, 2021
Educational posts most popular amongst ophthalmology-related social media
Popular ophthalmology-related social media accounts (Instagram, Twitter, and Youtube) often create educational posts providing a valuable platform for delivering accurate information to the ophthalmology community, according to a presentation at the 2021 ASCRS Annual Meeting.…
Journal Scan
- May 23, 2019
Building Trust, Delivering Value Keys to Refractive Surgery Growth
For the third year in a row there has been considerable growth in the refractive surgery space, according to an article in Ophthalmology Management. Greg Parkhurst, MD, FACS, outlines five ways the specialty has grown:
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Trending Topics
- Dec 14, 2019
Overcoming Oversaturation
One of the biggest challenges of healthcare marketing is advertisement saturation. On any given webpage, users are faced with a multitude of ads vying for their attention; many go unnoticed. But you can use these unnoticed ads to your advantage by offering ads that are higher…
