Marketing

Popular ophthalmology-related social media accounts (Instagram, Twitter, and Youtube) often create educational posts providing a valuable platform for delivering accurate information to the ophthalmology community, according to a presentation at the 2021 ASCRS Annual Meeting.

Researchers identified US-based accounts with over 10,000 followers on Instagram, 5000 followers on Twitter, and 5000 followers on Youtube; board certification and trainee status were verified for practicing ophthalmologists and residency or fellowship accounts,…


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Conference Roundup

  1. Jul 25, 2021

Educational posts most popular amongst ophthalmology-related social media

Popular ophthalmology-related social media accounts (Instagram, Twitter, and Youtube) often create educational posts providing a valuable platform for delivering accurate information to the ophthalmology community, according to a presentation at the 2021 ASCRS Annual Meeting.…

Journal Scan

  1. May 23, 2019

Building Trust, Delivering Value Keys to Refractive Surgery Growth

For the third year in a row there has been considerable growth in the refractive surgery space, according to an article in Ophthalmology Management. Greg Parkhurst, MD, FACS, outlines five ways the specialty has grown: