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Conference Roundup
Marketing

Understanding Personality Types to Attain Better Patient Engagement

Posted on September 21, 2018
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In an era when more and more attention is paid to patient engagement, it is increasingly important to understand personality types, said Alison Gervat, key account manager, Novartis US Pharmaceuticals in Grand Rapids, MI, during the recent ASCRS Combined Ophthalmic Symposium in Austin, TX. Among her key points:

  • Understand verbal and nonverbal characteristics that define 4 key personality types and segment patients accordingly. 
  • Be prepared to adjust your own personality style so you can tailor conversations with patients and maximize the effectiveness of your interactions. 

Gervat A. Understanding generational differences – Strategies to help maximize patient engagement. Talk presented at: 2018 ASCRS Combined Ophthalmic Symposium; August 24-26, 2018; Austin, TX.

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