Best Interpersonal Communication Practices Reviewed

Medical practices have evolved to the point of implementing marketing guidelines to help maximize practice performance, authors noted in a recent review article. The best practices are using tools to differentiate themselves from competitors. Among the best practices: 

• Communication, when performed competently, facilitates trust between the medical staff and patient-customer.
• Staff competence and optimal facilities also foster customer satisfaction.
• It is crucial that staff responds in ways that enhance the practice’s prestige, thus increasing the potential for word-of-mouth referrals.