Despite the advance of digital technologies, direct mail can enhance existing patient relationships and help discover new ones, according to a new article in MD Magazine. This enhancement and discovery may then lead to increased digital marketing results.

Digital marketing efforts are widespread, exhausting all channels of outreach. Direct mail is now a way to ease that exhaustion by being more targeted and relevant in these three areas:

  • Driving patients to online channels
  • Automating patient reminders
  • Retargeting to online channels

View Conference Coverage

Take a look at some of our conference coverage, visit our roundup section.

Conference Roundup

  1. Oct 08, 2018

How to Develop and Grow Your Referral Network

“Communication is key to successful co-management in eye care,” explained Walter O. Whitley, OD, MBA, FAAO, director of optometric services at Virginia Eye Consultants, during  OSN New York 2018. He reviewed specific tactics and strategies. 

1.  Develop and grow your referral network by…

Journal Scan

  1. May 23, 2019

Building Trust, Delivering Value Keys to Refractive Surgery Growth

For the third year in a row there has been considerable growth in the refractive surgery space, according to an article in Ophthalmology Management. Greg Parkhurst, MD, FACS, outlines five ways the specialty has grown: