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Practice Management

Best of 2023: Practice Management

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How to Network and Grow Your Practice Through Social Media
Dr. Maria Sampalis emphasizes the importance of maintaining a social footprint for medical practices by leveraging technology, personal knowledge, and effort to expand networks and attract new patients. She suggests creating a personal brand through online profiles, showcasing qualifications, advisory roles, and specialization. Building a personal brand on social media allows prospective patients to connect with the practitioner’s personality, fostering a sense of approachability.

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Early-Career Eye Doctors Are Seeking Jobs with Flexibility and Positive Culture
With the eye care market continuously growing, it is becoming increasingly important to better understand what matters most to early-career ophthalmologists and optometrists in order to attract and retain top talent.

Ophthalmology 360 teamed up with EyeCare Partners (ECP), one of the leading employers of eye doctors nationwide, to survey more than 100 early-career ophthalmologists and optometrists from across the U.S. Together, they illuminated how the newest eye doctors in the industry are approaching their career and what they value and expect from their jobs.

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Impact of Medicare reimbursement cuts on glaucoma procedures discussed at AAO 2023
Recent CMS Medicare reimbursement cuts to minimally invasive glaucoma surgery (MIGS) have led to significant shifts in surgical practices within the field of ophthalmology, according to a paper presented at AAO 2023. The study found that procedures involving Hydrus and iStent experienced a notable decrease, while goniotomy and canaloplasty procedures saw significant increases.

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The Business of Dry Eye: 4 Steps to Boosting Practice Profitability with In-Office Treatments
Michael A. Farbowitz, MD highlights the financial challenges and time commitments associated with traditional surgeries like laser vision correction (LVC) and cataract procedures, emphasizing the relatively lower risk and liability of in-office DED procedures. The author describes the step-by-step process of screening patients for DED, educating them about the condition, and offering in-office treatments such as OptiLight, LipiFlow, and TearCare. The article emphasizes the profitability of these procedures, citing profit margins per treatment and the ability to attract a broader patient base. Farbowitz advocates for proactive screening of all patients for DED, even those without symptoms, and discusses the positive impact on overall practice revenue, patient satisfaction, and referrals.

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