Dry Eye

The Business of Dry Eye: 4 Steps to Boosting Practice Profitability with In-Office Treatments

By Michael A. Farbowitz, MD When I started practicing more than 20 years ago, we were all clamoring to do more laser vision correction (LVC) or premium IOLs to increase our practices’ profitability. Today, we’ve found that adding in-office procedures for dry eye disease (DED) not only provides practice-differentiating services...